Being UNIQUE is not an option when it comes to creating a standout personal brand, where YOU are the niche – the unconventional, can't-quite-put-a-finger-on-which-box-you-fall-into, unreplicable ESSENCE that only you can exude.
When it comes to voice, uniqueness, and ATTRACTION marketing, many make the mistake of investing only and heavily in aesthetics (erroneously believing that this is the master key to magnetic branding), and in modulating the technical elements of their voice (written and verbal) to captivate.
But these qualities can be easily replicated/commoditized by someone else.
OR, in the context of building a personal brand, 99% of people follow a rigid niching framework from some rando still preaching the gospels from the old paradigm... only to imprison their multi-passionate souls, painfully limiting and suffocating themselves.
Psstt... when you are encumbered by your limitations, your audience KNOW, and your magnetism diminishes.
The truth is: MAGNETISM is a presence or an expression of an inner quality that only YOU have – the combination of your unconventionality / UNIQUENESS, your personal direction (aka your purpose, cause, ideal, vision, message), and your audience's aspirations, etc.
The keys to this are encoded in your Human Design.